Apple iPhone 17 Launch Event in September: 5 Major Announcements Expected

Apple is gearing up for its much-anticipated iPhone 17 Series launch event, expected to take place on September 9, 2025. The lineup will introduce four new models — iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Notably, the iPhone 17 Air will replace the Plus variant, bringing a new era to Apple’s flagship range.

5 Key Announcements to Expect at the iPhone 17 Launch

1. iPhone 17 Air Debuts

Apple is set to discontinue the Plus model and introduce the iPhone 17 Air, which is tipped to be just 5.5mm thick, making it the world’s thinnest smartphone. It may feature a pixel-style sensor island with a 48MP primary camera and run on the A19 Bionic processor with 8GB RAM.

2. Upgraded Front Camera

The entire iPhone 17 lineup is expected to sport a 24MP selfie camera, a major leap from the 12MP sensor seen in the iPhone 16 series. This upgrade will significantly enhance selfies and video call quality.

3. New Design for Pro Models

The iPhone 17 Pro and Pro Max may showcase a striking design overhaul, featuring a full-width camera island housing three lenses and a flash. Additionally, the 12MP periscope telephoto lens is expected to be replaced by a powerful 48MP sensor, promising superior zoom capabilities.

4. Apple Watch Series 11

Alongside the iPhones, Apple will likely unveil the Apple Watch Series 11, powered by the new S11 processor for better performance. Running on watchOS 26, it could introduce multiple AI-powered features.

5. Apple Watch Ultra 3

The Apple Watch Ultra 3 is expected to offer improved display visibility with an anti-reflective coating, along with Satellite SOS and 5G support. Features like ECG monitoring and advanced health tracking are also on the cards.

The Bottom Line

With slimmer designs, stronger cameras, and smarter wearables, the Apple September 2025 event could be one of the company’s biggest launches in years. All eyes are now on Cupertino as the countdown begins.