Apple gears up for its 2nd Indian retail store in Delhi

Apple will open its second retail store in India on April 20 in Delhi, the company said on Tuesday.

The world's largest mobile devices company announced that its Apple store in Mumbai will open on April 18.

The barricade for Apple Saket was revealed this morning and features a unique design that takes inspiration from Delhi's many gates, each signifying a new chapter to the city's storied past, Apple said.

In celebration of the first Apple Store opening in India, Apple BKC announced a special Today at Apple series' 'Mumbai Rising' running from opening day through the summer.

CMR, Head - Industry Intelligence Group, Prabhu Ram said that offline retail is a critical touchpoint in India, especially for a majority of Indian consumers who love to touch, feel and explore the products, before making their device purchase considerations.

Apple shipped USD 6 billion worth smartphones in 2022 comprising 79 per cent of iPhones in the super-premium (Rs 50,000-Rs 1 lakh) smartphone segment, according to CMR.