Apple Event 2025 Live: iPhone 17 Series, AirPods Pro 3, Apple Watch 11 Unveiled

Apple’s much-awaited ‘Awe Dropping’ event is set to showcase a wave of new products, including the iPhone 17 lineup, AirPods Pro 3, Apple Watch Series 11, and Apple Watch Ultra 3. The launch event begins today, September 9, at 10 a.m. PT / 1 p.m. ET / 6 p.m. BST / 3 a.m. AEST, and will be streamed live on Apple’s official website and YouTube channel.

iPhone 17 Series Highlights

The spotlight is on the iPhone 17 Air, Apple’s slimmest iPhone yet at just 5.5mm thick. Alongside, the iPhone 17 Pro and iPhone 17 Pro Max are expected with a redesigned camera bar housing a 48MP telephoto lens with up to 8x zoom, vapor chamber cooling, and possible reverse wireless charging.

The standard iPhone 17 is rumored to finally receive a 120Hz refresh rate display, marking a major upgrade over previous base models.

Apple Watch Updates

Apple is expected to launch the Apple Watch Series 11 with longer battery life, blood pressure monitoring, and enhanced Apple Intelligence features. The rugged Apple Watch Ultra 3 may add satellite connectivity and an upgraded S11 chip, while the affordable Apple Watch SE 3 could also debut.

AirPods Pro 3 & More

The AirPods Pro 3 may feature a redesigned case with touch controls, improved ANC, and health features like heart rate monitoring. Apple may also unveil AirTags 2, Apple TV 4K (2025), a HomePod with display, and possibly Vision Pro 2.

How to Watch

Fans can watch the event live via Apple’s website, YouTube stream, or Apple TV app across supported devices.

Expected Announcements

• iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max
• Apple Watch Series 11, Ultra 3, SE 3
• AirPods Pro 3
• AirTags 2
• Apple TV 4K (2025)
• HomePod with Display
• Vision Pro 2 (rumored)

Apple enthusiasts worldwide are waiting to see if there’s a “one more thing” surprise, as the company has often reserved big reveals for the end of its events.