Amazon launches Prime Video Channels

Hyderabad Amazon Prime Video on Friday launched Prime Video Channels which will offer diverse content from its counterparts like discovery+, Lionsgate Play, Eros Now, Docubay, MUBI, hoichoi, Manorama Max, and Shorts TV.

The company will provide its subscribers the option for add-on subscriptions on Amazon Prime Video app and website so that they access the content of these streaming services. The launch of Prime Video Channels is a step towards making Amazon Prime Video the preferred entertainment destination for customers in India, the company said in a statement.

Gaurav Gandhi, Country Manager, Amazon Prime Video, India, said: "With the launch of Prime Video Channels, we now take the next big step in our journey to entertainIndia by creating a video entertainment marketplace which will not onlydelight our customers by giving them even more entertainment choices, but also benefit the OTT channel partners who collaborate with us to leverage Prime Video's distribution, reach and techinfrastructure."

The yearly add-on subscription for the eight OTT apps are discovery+ at Rs 299, Docubay at Rs 499, Eros Now at Rs 299, Lionsgate Play at Rs 699, Manorama Max at Rs 699, MUBI Rs 1999 and Shorts TV Rs 299. discovery+ and Eros Now are offering a 25 per cent discount for Prime members at launch, while there is a 33 per cent discount on hoichoi annual subscription for multiple streams and devices.

Chaitanya Divan, Head Prime Video Channels, Amazon Prime Video, said: "Prime Video Channels arrives in India after having successfully launched in 11 countries. Our choice of OTT partners for Prime Video Channels is reflective of our diverse and discerning customers' entertainment needs and interest areas."