Samsung might use Perplexity's AI search on its devices

Seoul Samsung is quietly reshaping its future in artificial intelligence with a bold new vision: reimagining how its users search, discover, and interact with their devices. The company is in advanced internal discussions to integrate next-gen AI capabilities, and industry whispers suggest that startup Perplexity AI could play a central role in that evolution.

A Break From the Google Habit?

For years, Samsung devices have come bundled with Google Search and services by default. But the Korean tech giant has been exploring ways to reduce its reliance on any one tech partner, especially as AI redefines user expectations. A senior Samsung insider (who spoke to Bizz Buzz on condition of anonymity) revealed that the company is now seriously assessing AI-first alternatives that offer more intuitive, conversational results — a space where Perplexity has gained early credibility.

“What Samsung wants is more than just search. They want smart, contextual dialogue — a real-time assistant that feels less like a search box and more like a thinking companion,” said the source.

What’s in It for Samsung?

Samsung’s interest in an AI-driven experience aligns with its broader ambitions to unify its hardware ecosystem — phones, TVs, wearables, and even home appliances — under one intelligent assistant. If the company moves forward with a Perplexity-style integration, it could lead to:

A reimagined Bixby 2.0, powered by LLMs

Conversational search baked into the Samsung Internet browser

New AI widgets for Galaxy smartphones

Cross-device memory, where your smart fridge “remembers” your dietary preferences and syncs with your phone’s grocery list

The Strategic Play

What’s notable here isn’t just Samsung’s interest in new tech — it’s the timing. With Apple rumored to announce its own AI assistant revamp at WWDC and Google pushing Gemini harder into Android, Samsung is under pressure to differentiate. This is not just about catching up; it’s about leading.

“Think of it as Samsung preparing its own AI brain,” an AI consultant who’s worked with the company told Bizz Buzz. “If they get it right, it could reshape the mobile experience as we know it.”

When Could It Happen?

While no official announcements have been made, sources close to Samsung say early internal prototypes are already being tested on upcoming Galaxy devices. A limited rollout could happen as soon as early 2026, possibly debuting on the next-generation Galaxy S series or a new Galaxy AI line of products.