Adobe supercharges express with new AI video and animation tools for effortless content creation

At its MAX London creativity conference today, Adobe (Nasdaq: ADBE) unveiled a major upgrade to Adobe Express — introducing a new suite of AI-powered video and animation tools designed to make professional content creation faster, easier, and more intuitive for everyone from marketers to solo creators.

Transforming Static Design Into Dynamic Video

The latest update supercharges Adobe Express with groundbreaking features like Clip Maker, Dynamic Animation, and Generate Similar — helping users turn static images into captivating videos and design cohesive, on-brand content in seconds. These tools are powered by Adobe’s Firefly AI models, ensuring all generated assets are commercially safe and high-quality.

Clip Maker automatically identifies key moments in long-form videos like podcasts and interviews, converting them into short, social-ready clips complete with captions and optimized framing. Generate Video lets users create custom background footage simply by typing a prompt. And for clear, professional audio, Enhance Speech removes unwanted background noise in a single tap.

Other tools like Video Self-Record, Drop Zone, and Scene View make it easy to record, rearrange, and edit videos quickly — perfect for sales presentations, educational content, or social media reels. Direct sharing is also easier than ever with a new Vimeo add-on.

Animation That Brings Content to Life

With Dynamic Animation, users can now apply physics-based effects like “Wobble” or “Wind” to add movement and energy to their designs, bringing static content to life with just a few clicks.

On-Brand, At Scale

Adobe Express now makes staying on-brand even simpler. The new Generate Similar feature allows users to turn one branded image into an entire suite of matching visuals instantly. Meanwhile, over 30 new Photoshop-quality filters are now integrated directly into Express for fast, professional-grade polish.

Creative professionals appreciate the seamless integration with Adobe’s flagship apps — Photoshop, Illustrator, Lightroom, and Acrobat — while business teams value the speed and scalability of creating localized content using brand kits and locked templates.

Widespread Adoption and Growing Ecosystem

The platform is gaining serious momentum:

50% growth in Express business customers quarter-over-quarter

85% year-over-year growth in premium adoption among students

New integrations with industry leaders including Slack, ChatGPT, HubSpot, Google, Real Madrid, EA Sports, and the NFL

More than 250 add-ons are now available, extending functionality across various workflows.

Get Started

Adobe Express is free to use, with premium tools included for Adobe Creative Cloud subscribers. The new features — including Clip Maker, Generate Video, Drop Zone, and the Vimeo integration — are available now on the web, while features like Scene View, Dynamic Animation, and the Photoshop-powered filters are accessible on both web and mobile.

“From viral social posts to powerful presentations, Adobe Express is helping millions of users create impact at speed,” said Govind Balakrishnan, SVP and GM of Adobe Express. “With these new AI video and animation features, standing out has never been easier.”