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Digital the most lucrative channel for FMCG brands: Meta studies
Meta commissioned studies with leading firms - Nielsen and Kantar - show that return on investment from digital trumps other mediums for the FMCG...
Chinese e-com platform Temu under fire for aggressive marketing
Chinese online shopping platform Temu came under fire for its aggressive marketing tactics to lure customers in South Korea, industry sources said on...
Biocon gets marketing authorisation
New Delhi: Biotechnology firm Biocon on Monday said its unit has received marketing authorisation for a biosimilar product from the UK’s Medicines and...
From humble beginnings to founding a million dollar Group: The Story...
I started investing in gold in 10th grade. My first purchase was a finger ring for my sister, a gift bought with my hard-earned money. This taught...
75 per cent marketing leaders see generative AI essential to creative...
Survey insights from Canva reveal how marketers are embracing AI to elevate creativity and increase output in the workplace
Havas' strategic partnership with sports marketing agency, Gameplan...
The partnership will entail managing athletes, major sports league in cricket, football, badminton, kabaddi, tennis, table tennis, golf, marathons,...
92% recruiters expect new hiring in H2
Nearly 70% of recruiters predicted attrition rates to remain below 15% level in the coming 6 months: Naukri
Ethos Imagination to host marketing and technology exhibition on July...
The expo to have industry leaders, innovators, and enthusiasts to showcase the latest trends, innovations, and strategies in the fields of marketing...