Brightcom, Consumable Inc tie up

Hyderabad: City-based digital marketing company, Brightcom Group on Thursday said under its hybrid growth model Brightcom and Consumable, Inc, USA, have entered a definitive agreement to form a joint venture to offer audio advertising solutions. From the transaction, Brightcom is expecting to benefit in numbers while offering a capital-light growth model for the group.

Brightcom Group Limited and Consumable, Inc have formed a 51/49 joint venture named, Brightcom Audio US, LLC.

Brightcom CEO Suresh Reddy stated that the partnership would allow the company to serve its customers better and continue growing in the adtech industry.

Consumable CEO Mark Levin added that partnering with Brightcom will enhance the company's reach.