Flipkart Black vs Amazon Prime: Price, Perks and Which Subscription Offers Better Value in India
Amazon Prime or Flipkart Black? Detailed comparison of pricing, shopping perks, travel benefits, and entertainment options in India.
Amazon Prime vs Flipkart Black in India — Which Membership Should You Pick?

Flipkart has launched Flipkart Black, a premium subscription priced at ₹1,499/year, aiming to challenge Amazon Prime, India’s long-time market leader. While both cost the same annually, they differ sharply in flexibility, shopping perks, and entertainment options.
Pricing and Flexibility 💰
♦ Amazon Prime offers multiple plans: ₹299/month, ₹599/quarter, and ₹1,499/year, plus Prime Lite (₹799/year) and Prime Shopping Edition (₹399/year). Subscribers get 30-day free trials and pro-rata refunds.
♦ Flipkart Black is limited to a single annual plan at ₹1,499, with an introductory offer of ₹990 during launch. Unlike Prime, it has no monthly or quarterly options, and no refunds once purchased.
Shopping and Deals ⚡
♦ Amazon Prime focuses on delivery speed and convenience:
→ Free one-day and same-day delivery on thousands of items
→ Early access to sales, Lightning Deals, and Prime Day discounts
♦ Flipkart Black emphasizes cashback and rewards:
→ 5% SuperCoins cashback (capped per order, up to 800 coins/month)
→ Exclusive “Black Deals” on premium products and extra bank discounts
→ ₹1 flight cancellations and rescheduling via Cleartrip and Flipkart Travel ✈️ — a perk Amazon does not offer
Multimedia and Entertainment 🎬
♦ Flipkart Black includes a 1-year YouTube Premium subscription (₹1,490 value) — giving ad-free streaming, offline downloads, background play, and YouTube Music.
♦ Amazon Prime offers a broader content ecosystem:
→ Prime Video (Indian + international content, though some titles now have ads)
→ Prime Music, Prime Reading (eBooks + magazines), and Prime Gaming (free games + in-game rewards).
Verdict: Which Should You Choose? 🤔
♦ Flipkart Black is ideal for shoppers who want cashback, rewards, bundled YouTube Premium, and travel perks.
♦ Amazon Prime remains best for users who value fast deliveries, convenience, and a wider entertainment bundle.
Bottom line: For streaming + delivery convenience, go with Amazon Prime. For shopping rewards + YouTube Premium, Flipkart Black may be the smarter buy.