Delhi HC stops Dabur from using Navratna like packaging

The Delhi High Court has restrained Dabur India from using packaging that resembles Emami’s Navratna Oil, reinforcing trademark and trade dress protection in the competitive ayurvedic oil market and underscoring the legal importance of distinctive brand identity.

In a significant ruling for the fast-moving consumer goods (FMCG) sector, the Delhi High Court has prohibited Dabur India from using packaging that is similar to Emami’s Navratna Oil products. The order strengthens legal safeguards around brand identity and packaging distinctiveness in the ayurvedic oil segment.

Court’s Direction

The court’s decision restrains Dabur from adopting packaging designs that could be seen as resembling Emami’s established Navratna Oil trade dress. The move addresses concerns over possible consumer confusion and protects the visual identity associated with the Navratna brand in the marketplace.

Legal and Industry Implications

The order reinforces intellectual property protection mechanisms related to trade dress and trademark rights. It sends a clear