Surf Excel enters the Top 5 in the in-home category for the first time

Mumbai, Aug 21

Surf Excel has entered the Top 5 in the in-home category for the first time as per Brand Footprint, as per India report, which was released by Worldpanel by Numerator on August 20.

In fact, Surf Excel has gained 4.9 per cent of penetration points which helped him gain the position.Even increase in one per cent of penetration means that you have substantially

“Surf Excel has entered the Top 5 for the first time. This could be possible as Tata Consumer was out of the Top 5 club this year,” K Ramakrishnan, Managing Director- South Asia, Worldpanel by Numerator told Bizz Buzz.

He agreed to the fact that GST reforms will have its impact on the category, however the details are yet to be observed.

Consumer choice remains the most reliable test of a brand’s strength, and Brand Footprint has consistently captured this reality for over a decade. India continues to stand out as a growth-positive market compared to global trends, with much of the momentum coming from smaller and emerging players. This year’s findings reaffirm that growth comes from expanding the shopper base, whether it’s through innovation, new formats or deeper rural reach. While larger brands are experiencing a slowdown, the market remains vibrant with regional and challenger brands steadily gaining ground, he said.

The report ranks the Most Chosen (in-home & out-of-home) FMCG Brands based on Consumer Reach Points (CRP’s). CRP considers the actual purchase made by consumers and the frequency at which these purchases are made in a calendar year.

EoM.