SBI General’s ‘9 th  Crop Insurance Week’ Awareness Campaign for Kharif 2025

Mumbai, Jul 01

SBI General Insurance, one of India's leading General

Insurance companies, has launched its ‘Crop Insurance

Week’ awareness campaign in the implementing states

for Kharif 2025 season. This week-long initiative aims

to educate farmers about the benefits of Crop insurance

and promote enrollment under the Pradhan Mantri Fasal

Bima Yojana (PMFBY).

Recognising the importance of crop insurance in

protecting farmers from weather-induced risks, SBI

General Insurance has rolled out an extensive series of

Information, Education, and Communication (IEC)

activities during the week of July 1 st to 7 th July 2025.

These efforts will cover both urban and rural pockets

across six key states, including, Uttar Pradesh, Madhya

Pradesh, Uttarakhand, Assam, Tamil Nadu and Andhra

Pradesh, combining traditional and modern

communication strategies to maximize reach and

impact.

As part of the campaign, there will be a series of on-

ground engagements such as Fasal Bima Pathshalas,

large-scale farmer workshops and various activities all

designed to foster awareness and interaction. Moreover,

special outreach sessions will be organised for women

farmers, while youth-focused workshops will take place

in schools and colleges to build awareness among the

next generation of agri-leaders.

Speaking about the initiative, Naveen Chandra Jha, MD

& CEO, SBI General Insurance, said,

"PMFBY continues to play a pivotal role in shielding

farmers from the increasing uncertainty posed by

climate change. At SBI General, our goal is not just to

offer protection but also to empower farmers with

information and confidence. Through this dedicated

awareness campaign, we aim to bridge knowledge gaps

and drive more enrolments under the scheme. A well-

informed farmer is a protected farmer.”

The campaign aims not only to raise awareness about

the PMFBY Scheme but also to implement engaging

grassroots activities, including street plays, bike rallies,

and cultural performances, to convey messages in a

community-friendly manner. Furthermore, institutional

collaboration is a key component, with scheduled

meetings involving State and District-level officials,

Bankers, Common Service Centres (CSCs), and Agri-

Stakeholders to ensure strong grassroots-level

implementation. To maximize its impact, the campaign

will utilize regional content across various digital

platforms, incorporating a series of informative posts,

video snippets from officials and influencers, along

with compelling farmer testimonials and captivating

visual narratives.

Through its sustained efforts over the years, SBI

General has consistently reaffirmed its commitment to

protecting rural livelihoods and contributing to the

growth of India’s agricultural ecosystem.

EoM.