Salesforce, an AI-backed CRM on Thursday announced its partnership with the Malligavad Foundation, an environmental NGO, to restore the Regula Kunta lake in Hyderabad. Anand Malligavad, founder of the Foundation and popularly known as the Lake Man of India, is spearheading the project, spread across 17 acres of land.
In 2022, Salesforce added climate justice to its India CSR strategy, and sanctioned a grant to the Malligavad Foundation under nature and ecosystem restoration.
Sanket Atal, Managing Director – Operations, Salesforce India, said: “Today, both businesses and individuals understand that the planet is a key stakeholder. Partnering with organisations like the Malligavad Foundation and Youth of India Foundation signifies a key step towards driving positive change. Supported by our India CSR grant, this project reaffirms our commitment to climate justice."
In addition to the lake, this project also involves the planting of 6,000 saplings. Salesforce has also partnered with the Youth of India Foundation to launch the “Solar Blazer Project” in three villages within the Jangaon district of Telangana.
Anand Malligavad, Lake Conservationist, said: "I am happy to restore Regula Kunta Lake in Hyderabad. The rapid decline of our urban water bodies due to factors like urbanization, pollution, and encroachment has triggered a nationwide water crisis. This restoration initiative signifies a key step towards water conservation and sustainability. This project serves as a testament to corporate responsibility, illustrating how businesses can drive positive change and foster a sustainable future for our nation.”
