ProWine 2025: BIGGER. BOLDER. BETTER.

ProWine Mumbai has built a powerful bridge between international producers and India's vibrant consumer base. ProWine Mumbai isn't just an event; it's a testament to a journey of growth, trust and a commitment to delivering exactly what the Indian market needs, year after year. ProWine Mumbai is supported by ProWein, the world’s leading trade fair for wines and spirits. ProWein was recently re-branded as ProWein Düsseldorf and its inspiring new motto ‘Shape, Create, Elevate’ will lead the way in industry transformation across key markets. The ProWine Mumbai journey began with the foundational ProWein Educational Campaigns in 2018 & 2019, engaging with 40+ brands each year and featuring expert seminars focused on sensory perception, food pairing and regional characteristics—laying the groundwork for trade development, says Nikhil Agarwal, Founder - All Things Nice.

How did All Things Nice come about and how did it evolve?

I always wanted to have my own voice in the wine and spirits industry, felt deeply for it and wanted to be my own boss. After 10 years of working with leading beverage companies I started All Things Nice with the intention of promoting wine and spirits to consumers pan India. Today we not only hold events, but bring the very best to India from the world of culinary, wine and spirits for special exclusive experiences, host India’s largest trade - ProWine Mumbai in partnership with Messe Dusseldorf, our in retail and import of wine and spirits through newly formed sister companies. We also work with various governments and trade bodies across the world and offer our route to market consulting services to brands from across the world.

What is the rationale behind the events behind the events being organized by Prowine?

India is on its way to becoming a major consumer of wine and while we already consumer a lot of spirit we are seeing a change in categories and upgrade of choices within popular categories. India needs a world platform to be at the centre if that change, where buyers and sellers meet. ProWine is that platform and is much needed in the Indian market.

What are the expectations of this year's Prowine and what will be different?

"ProWine Mumbai is in its 5th year now and we are happy to have a vibrant and dynamic set of exhibitors from India and from abroad in addition to 10 special country pavilions. The increase in country pavilions this year and return of all of the previous pavilions is a testament to the show's importance, cementing its position as the only reliable, thoughtful and go to show in the country. It reflects the interest in the Indian market for global players and puts a spotlight on the fast growing demand in India. India is firmly set on its wine and spirits journey, at a pace that is astonishing, sometimes difficult and complex but consistent in progressing in its collective long term vision. We see this everyday on the ground, in reality, with the sheer numbers of restaurants, bars, hotels

and world class retail stores that are opening across the country. The mushrooming of wine and spirits clubs with active following in cities beyond Mumbai, Delhi and Bangalore. 10 years from now, when we look back I know that ProWine Mumbai will have its place in being one of the major catalysts in getting India to where it is. We will continue to educate through exceptional masterclasses, promote brands through a world class platform of discovery, give people an opportunity to participate in healthy discussions on various topics through our panel discussions and finally put a bright spotlight on our wine and spirits community and acknowledge extraordinary people through the ProWine Bartenders’ Competition and the ProWine Mumbai: Honouring Excellence awards".

Many new countries participating for the first time and our intention is to raise the quality of both exhibitors and visitors which is what we did see.

Which are the game changers for your company?

We believe in working very hard and discreetly putting out high quality work. That and along with our creativity to conceptualize path breaking events constantly is what keeps us ahead of the game.

Which is the most important milestone of your company’s growth?

We celebrate our 16th year anniversary this year and till date we have not celebrated any key years of existence. This year I feel we are embedded into practically every bit of the wine and spirits trade possible. I would not be able to say that a year ago. This year feels like a milestone.

What is your impression of the Indian Wine Industry?

We’ve come a long way and some producers are really pushing the envelope and also adapting to the changing tastes of India. I imagine that the quality of these focused producers will only get better and better.

And how would you evaluate the imported spirits industry post FTAs and tariffs?

FTA’s are important as they reduce duties and therefore final price to consumers. Reduction in price helps consumers experiment more and try better quality which India needs to do more.

What are the challenges for the Indian wine industry?

There are many but the most important ones would be inter state rules and regulations, duties and taxes, label registration costs and for some wineries a push in quality levels.

How can India boost its wine exports?

Indian Whisky and gin is already seeing record export numbers and Indian wine is available in a lot of countries already. We need a strong collective marketing movement to promote Indian wine collectively globally which we don’t have yet.

What are the challenges for imported wines and spirits in India?

The same as above really in addition to the high customs duties.

How are American spirits under the banner of DISCUS faring in India?

American spirits are seeing a rise in consumption specially Bourbon for its ability to be a versatile spirit in cocktails. As you know cocktail culture has firmly taken off in India. Aside from that there are many new labels of higher end American Spirits namely whiskies coming to India.

Is there a marked shift from Scotch to US styles of whisky?

No, as the market evolves the consumption of both are rising and will co exist. India has a long standing relationship with Scotch Whisky due the country’s own history but as we have seen in the case of Tequila now and gin before, you never know which trend will come and when.