Piyush Pandey gave Indian ad its 'swadeshi' swagger: Adani

Ahmedabad: Gautam Adani, Chairman of the Adani Group, on Friday mourned the loss of Piyush Pandey, a Padma Shri recipient, saying he gave Indian advertising its "swadeshi" swagger.

Pandey passed away at the age of 70 after "battling an infection that took a serious turn", according to advertising agency Ogilvy, where he served as Executive Chairman and Chief Creative Officer Worldwide.

"Piyush Pandey was far more than just an advertising legend. He was the voice that made India believe in its own story. He gave Indian advertising its self-confidence, its soul, its 'swadeshi' swagger," the Adani Group Chairman posted on the social media platform 'X'.

The billionaire industrialist further stated that Pandey was a very good friend."Like a master batsman, he played every stroke with his heart. Today, India has lost a true son," Gautam Adani posted.

Pranav Adani, Director of Adani Enterprises, the Adani Group's business incubator and flagship company, also mourned Pandey's death.