Meesho Mall partners with Marico to enhance product assortment

Meesho Mall and Marico have partnered to onboard personal care and wellness brands on the platform. With this association, trusted brands such as Parachute Advansed, Parachute Advansed Baby, Livon, Kaya, Bio Oil and Set Wet are now available to the mass consumers of Meesho in tier-2+ markets and beyond.

According to a press release, the move aligns with Meesho and Marico’s broader focus on expanding access to products for households across India. The addition of this portfolio has further strengthened key categories on Meesho Mall, particularly personal care, health and wellness.

Within one month of launch, the platform has witnessed strong traction in products such as hair serums, hair oils, and daily grooming essentials particularly from high-demand regions like Lucknow, Bhopal, Kochi, Surat, and Guwahati. Notably, majority of the customers hail from Tier 2+ regions, reflecting the growing demand for affordable products beyond metros.