Prashant Tripathy, CEO, Max Life Insurance
Hyderabad: Max Life Insurance Company Ltd unveiled the South zone findings of the sixth edition of its flagship survey, the India Protection Quotient Survey (IPQ), conducted in partnership with KANTAR, the world’s leading marketing data analytics company. The study reveals urban Hyderabad’s shift across financial priorities and anxieties.
The survey also revealed the degree to which Hyderabad’s respondents are financially prepared for life’s uncertainties. The city’s protection quotient is at 44 points in IPQ 6.0, with its knowledge index at 59. The overall security level is at 80 per cent.
Prashant Tripathy, CEO and Managing Director, Max Life Insurance said, “South India’s urban population has set a great example by consistently making proactive strides in safeguarding their future by investing in life insurance. While the progress is reflected in the zone’s consistent leadership in financial preparedness, there remain areas of improvement necessitating initiatives that target underserved segments. This requires participation from all stakeholders to make insurance accessible and affordable for all."
Hyderabad’s respondents are more proactive about keeping their health in shape - The city sees the highest percentage of people who pro-actively do health check-ups to stay fit at 65 per cent.
