Hyderabad: Karanataka, renowned for its innovative campaigns, is celebrating Women's Day by shining a spotlight on 8 remarkable women achievers who wear sarees. These real-life heroes include Sadhna Singh, an Animal Activist, Dr. Anjali Adinath, a Breast Cancer Surgeon, Suchithra Balasubramanian, an Award-Winning Vocalist and Harikatha Exponent, Olly Esse, an Italian Disc Jockey, Amrita Rajpal, an Edupreneur, Ashwini Narayan, a Handloom Stylist, Siddhi Manerikar, a Pro Rock Climber, and Nirupa Bhatt, a Gems & Jewellery Industry Expert.
For generations, Kankatala has been dedicated to normalizing the saree and honouring Indian women who embody this iconic garment through various campaigns and initiatives. The 'Heroes in Sarees' campaign aims to highlight the achievements of women who have broken barriers across different fields while draped in a saree. The initiative kicked off with an online and offline contest across 13 outlets nationwide, encouraging the brand's social media community of 230k followers to nominate the Heroes in Sarees from their lives.
