Visakhapatnam: Leveraging its brand equity further, ethnic apparel retailer Sai Silks Kalamandir Ltd (SSKL), has expanded its product portfolio with its entry into the silver jewellery market by opening its first fine silver jewellery retail outlet under the Rasamayi brand in its existing Kalamandir store in Visakhapatnam.
The decision to venture into fine silver jewellery comes as a natural progression for SSKL, leveraging its decades-long legacy of excellence in the fashion industry. Prasad Chalavadi, Managing Director, Sai Silks Kalamandir Ltd said, “We have long been synonymous with quality craftsmanship and timeless elegance in ethnic wear. With our strategic expansion into the realm of silver jewellery, we will cater to connoisseurs of fine jewellery seeking distinctive pieces that exude charm, heritage, and sophistication.”
