Inside the journey of Ammarzo: From dream to global desire

Mumbai, Aug 17

Ammarzo began its operations in August 2020, during a time when the world was on pause, yet creativity thrived. While most stayed at home in basic loungewear, Ammarzo envisioned a new kind of sleepwear, one that blends comfort with confidence.

At the time of inception, the company started with a team of just 10 passionate individuals. That small team’s belief continues to shape Ammarzo’s journey today.

Ammarzo was entirely bootstrapped at the start, with no venture capital, no pitch decks, and no financial safety net. The seed money came directly from the founder’s personal savings, driven purely by passion and belief in the idea.

Today, it has grown into a strong team of over 25 dedicated professionals. From designers and marketers to tech leads, supply chain specialists, and customer experience experts, each member plays a vital role in shaping the brand.

Looking ahead, Ammarzo is actively hiring across key areas such as performance marketing, logistics, product innovation, and international operations.

Talking to Biz Buzz, Chahatt Khanna, Founder & CMD, Ammarzo says, “We’re seeking individuals who combine bold vision with smart execution. By 2026, the goal is to grow into a 50+ member team, supported by regional hubs and a global creative studio. This expansion will help us scale our presence, enhance customer experience, and continue redefining what intimate wear means for women not just in India, but around the world.”

In the last financial year, the company recorded an annual turnover of ₹1.2 crore achieved purely through organic growth and determination. With increasing demand, expanded product lines, and entry into international marketplaces, we’re now projecting a turnover of ₹5 crore this year.

Ammarzo’s future outlook is bold and focused.

Our vision is to become the most desirable sleepwear brand globally, beginning with strongholds in India and the GCC region. We're evolving beyond just clothing, shaping Ammarzo into a complete sleep-centric lifestyle brand inspired by intimacy, rest, romance, and luxury. The roadmap includes immersive retail experiences, curated sleep kits, fragrance lines, and wellness offerings. With every step, we aim to redefine how the modern woman connects with her downtime, turning everyday rest into an indulgent ritual.

Ammarzo’s success mantra is simple: “Stay raw. Stay rare. Stay real. We design with emotion, communicate with honesty, and lead with courage.

It achieved operational profitability within just two years of launch, driven by disciplined execution and a focused channel strategy.

It is still a privately held company. It is currently in pre-Series A discussions, actively seeking investors who align with its vision, understand our category, and believe in its long-term potential.

EoM.