India’s pulse at Bharat Mandapam: Small businesses power IITF extravaganza

New Delhi: The Bharat Mandapam complex here has transformed into a vibrant marketplace of India’s cultural and economic diversity as the 44th India International Trade Fair (IITF) 2025 continues to draw thousands of visitors. With the theme ‘Ek Bharat, Shreshtha Bharat’ and more than 3,500 participants, this year’s edition goes beyond traditional trade activity- emerging as a crucial economic support system for small traders, artisans, farmer-entrepreneurs and first-time business owners from across the country.

Inaugurated on November 14, the fourteen-day fair is enabling first-generation entrepreneurs, rural craftspersons and home-grown brands to test market demand, connect with bulk buyers, and understand consumer behaviour. For many participants, IITF offers an entry into the national marketplace, reflecting the spirit of a confident and self-reliant India in the run-up to Viksit Bharat 2047.

At the Bihar pavilion, 45-year-old first-time exhibitor Sridhi Kumari showcases Bhagalpuri silk sarees and zari work crafted by artisans from Bihar and West Bengal. Benefiting from the state’s women-entrepreneurship schemes, she says the fair is helping her understand market dynamics and expand her reach after earlier gaining recognition at a GI Mahotsav in March 2025.