How exchequer was ‘looted’
image for illustrative purpose

Amaravati: According to the white paper, the market share of major MNCs have substantially reduced from 2019-2020 onwards as compared to 2018-19 and some of the major companies like Pernod Ricard, Bacardi India and John Distilleries have completely been wiped out from the market. It reveals that certain local distilleries like SNJ Sugars & Products, Pearl Distillery, SPY AGRO, Sentini Bio Products Pvt Ltd etc. have captured a major share in the market.
Top five fast moving brands of 2018-2019 have almost insignificant presence now and the top five fast moving brands of 2023-2024 all belong to local producers and were nowhere to be found in 2018-19.
The white paper says out of top three fast moving beer brands of 2018-19, two do not have any presence and one is registering its presence in 2023-24 in a small quantum. The top three fast moving brands in beer for 2023-24, two were not having any presence in 2018-19 and one i.e. British Empire very insignificant presence.

