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HCCB to upskill 5,000 youth in AP

Hindustan Coca-Cola Beverages partners with Andhra Pradesh State Skill Development Corporation to empower 5,000 youth in the State

HCCB to upskill 5,000 youth in AP
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27 Aug 2024 1:17 PM IST

Vijayawada: In line with its commitment towards youth empowerment, Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, on Monday announced a strategic partnership with the Andhra Pradesh State Skill Development Corporation (APSSDC) to empower 5,000 young talent in sales and marketing across seven districts in the State. The collaboration, formalised through a MoU, aims to provide comprehensive training and development opportunities to aspiring professionals in Vizianagaram, Srikakulam, Anantapur, Kurnool, Kadapa, Guntur, and Chittoor. The programme will encompass a comprehensive curriculum covering various aspects of sales and marketing, including digital marketing, product knowledge, sales techniques, market research, analysis, sales forecasting techniques, communication skills, personal branding, professional development and career guidance.

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