Govt launches initiatives to boost digital content, AI skilling, public broadcasting

The government launched three initiatives including a national AI skilling programme, the 'MyWAVES' citizen creator platform and in built satellite tuners to boost digital content, AI skilling and public broadcasting, an official statement said.

Union Minister for Information and Broadcasting, Ashwini Vaishnaw, launched these initiatives to “strengthen India’s media, broadcasting and digital sector and promote the creative economy”.

The national AI Skilling Initiative in partnership with Google and YouTube through the Indian Institute of Creative Technologies (IICT) aims to train 15,000 participants from the creative and media sectors. Further, it envisions strengthening AI capabilities in areas such as animation, visual effects, gaming, comics (AVGC) and media technology. The minister described 'MyWAVES' as a powerful platform for content creators, enabling them to create, upload, and share content, thereby strengthening India’s digital ecosystem.

The third initiative involves launch of television sets with built-in satellite tuners along with a new, user-friendly programme guide (EPG). Viewers can watch DD Free Dish channels directly on their television sets without the need for a separate set-top box, thereby reducing additional costs, wiring, and the hassle of multiple remotes, the statement said.