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Four Premium Indian Watches Available Online You Didn’t know, until now!

Indian watch brands are facing both challenges and opportunities in the country's diverse market. With a population of over 1.3 billion, even if only 10 to 15 percent of the population can afford inexpensive watches, it still represents a substantial pool of potential buyers.

Four Premium Indian Watches Available Online You Didn’t know, until now!
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Indian watch brands are facing both challenges and opportunities in the country's diverse market. With a population of over 1.3 billion, even if only 10 to 15 percent of the population can afford inexpensive watches, it still represents a substantial pool of potential buyers. India's history includes several homegrown watch brands, such as HMT Watches and Titan Watches, which have enjoyed varying degrees of success.

The Jaipur Watch Company, founded by Gaurav Mehta, is an example of a successful Indian watch brand. Starting in 2013, the company produces watches with cases, dials, hands, and leather straps made in India, while movements are sourced from various suppliers in Japan and Switzerland. The brand has garnered popularity and aims to expand its presence, even planning to test the United States market using Kickstarter.

Aiqon, founded by Chinmay Shah in 2013, draws inspiration from Bollywood, Big Ben, and Mumbai's Victorian-era train station. Mr. Shah designs watches to be beautiful and compact, with intricate details that resonate with consumers. Aiqon's watches are assembled in Shenzhen, China, and are sold online in India through platforms like Flipkart.

The Bangalore Watch Company, started by Nirupesh Joshi and Mercy Amalraj, aims to tell stories from India through their watches. The lack of watchmaking skills among Indian artisans presents a challenge, as there is no dedicated watchmaking school in the country. Nevertheless, the brand manages to produce both automatic and quartz watches, incorporating unconventional elements, such as cricket-themed features, to appeal to Indian consumers.

Horpa, founded by Rajeev Asrani in 2017, focuses on Japanese quartz-powered collections for men and women. The brand's designs experiment with colors to differentiate itself in India's competitive watch market. While buyers in India form the main customer base, Horpa has yet to promote its watches abroad.

Despite the challenges and disruptions caused by the pandemic, Indian watch brands are optimistic about the market's potential. India's vast and diverse population provides a unique opportunity for these brands to cater to various tastes and preferences across different cities and regions. As the middle class continues to grow, the demand for affordable and stylish watches is likely to increase, offering promising prospects for Indian watch companies.

Dwaipayan Bhattacharjee
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