Food companies told not to use ‘100%’ claim
The Food Safety and Standards Authority of India (FSSAI) has issued a strong advisory to food companies against the use of the term “100 per cent” in food labelling, citing concerns over its potential to mislead consumers
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New Delhi: The Food Safety and Standards Authority of India (FSSAI) has issued a strong advisory to food companies against the use of the term “100 per cent” in food labelling, citing concerns over its potential to mislead consumers. “Refrain from using the term on food labels, packaging, and promotional content, ow-ing to its ambiguity and potential for misinterpretation within the existing regulatory provisions,” read the advisor to all Food Business Operators (FBOs).
In the advisory issued, the apex food regulator highlighted a noticeable surge in the use of the term “100 across” across food product labels and promotional platforms. As per the Food Safety and Standards (Advertising and Claims) Regulations, 2018, the term “100 per cent” is not defined or referenced in any manner under the FSS Act, 2006, or the Rules and Regulations made thereunder. As per Sub-regulation 4(1) it shall be ensured that the claims must be truthful, unambiguous and meaningful.
