Flipkart launches grocery fulfilment center in Vizag

Visakhapatnam: Flipkart, India’s homegrown e-commerce marketplace, has expanded its footprint with the launch of its grocery fulfilment center in Visakhapatnam offering next-day grocery deliveries to local consumers.

Leveraging its local consumer insights, Flipkart will offer a curated range of popular regional brands such as Freedom and Heritage, among others, along with an expansive range of over 6,000 products from categories such as dairy, eggs, chocolates, staples, cleaning aids and more, the company announced in a press release.

Visakhapatnam is one of the fastest-growing e-commerce destinations in India and a major market for online groceries. Over the years, it has seen an influx of consumers from various segments who are prioritising convenience and value for their grocery needs. This is Flipkart’s second grocery fulfilment center in Andhra Pradesh after Vijayawada.

The new fulfilment center, which is spread across 77,000 square feet, will cater to 8,000 orders per day in Visakhapatnam, along with Anakapalle, Kakinada, Rajahmundry, Srikakulam, and Vizianagaram. It will generate close to 1,000 direct and indirect employment opportunities while uplifting the livelihood opportunities of numerous small businesses, MSMEs, and local farmers in the region.

Talking about the launch, Srideep Kesavan, CEO at Heritage Foods said, "We at Heritage Foods deeply value the great partnership we have with Flipkart. With one of the widest distribution reach, Flipkart is a critical partner for our growth, especially as we expand our brand reach across the country. We constantly strive to serve our shoppers with a wide variety of products and packaging options for every occasion and delight them with the highest quality that we are known for.”