Diageo launches driver sensitisation drive
image for illustrative purpose
Vijayawada: Diageo India (United Spirits Limited), in partnership with BharatCares and the Transport Department, Andhra Pradesh has inaugurated a new Driver Sensitisation Tab Lab at the Regional Transport Office (RTO) here under its ‘Wrong Side of the Road’ (WSOTR) initiative.
The inaugural meeting was presided over by Meera Prasad, Deputy Transport Commissioner (Road Safety). The launch marked a significant milestone in Diageo India’s mission to promote road safety and responsible consumption. With this launch, WSOTR centres are now present across 4 RTOs in the state.
Aligned with Diageo India’s ‘Spirit of Progress’ ESG action plan, Wrong Side of the Road (WSOTR) is an education-led, behavioural change initiative that leverages digital tools to address drink driving. Delivered through immersive, tech-enabled modules, WSOTR engages drivers with real-life scenario simulations to highlight the consequences of unsafe driving.
