BEE ropes in Chandra Sekhara Reddy as Advisor for South India

Hyderabad: The Bureau of Energy Efficiency (BEE), Ministry of Power, Government of India, has engaged A Chandra Sekhara Reddy as the Nodal officer for South India for the Union government’s LiFE (Lifestyle for Environment) Mission. He is also the Media Advisor for BEE in South India. Currently, he is the senior advisor for business development and government affairs in South India at the Energy Efficiency Services Limited (EESL).

Headquartered at Hyderabad, his core responsibility involves supporting state designated agencies (SDAs) across Southern states like Telangana, Andhra Pradesh, Kerala, Karnataka, and Tamil Nadu. This entails collaborative efforts with these agencies, state government bodies, and power utilities to establish measurable and sustainable energy efficiency goals.

Reddy's keen focus on major metropolitan cities like Hyderabad’s diverse industries and global corporations signifies an opportunity for the state to champion advancements in energy efficiency. With his leadership, the city is likely to take centre stage in LiFE Mission. He emphasised, “Telangana’s robust industrial and business landscape serves as a breeding ground for adopting sustainable measures, significantly contributing to a greener future. The industrial sector plays a crucial role in fostering a global exchange of best practices, showcasing the pivotal role in urban centers and corporations play in transitioning to sustainability.”

At the core of his mandate is forging partnerships with external entities, industry associations, and government agencies to amplify the impact of energy efficiency campaigns.

His primary responsibilities encompass promoting efficient energy usage, conservation, clean energy transition, and the LiFE mission at the state and union territory level. Collaboration with influencers, experts and thought leaders remains integral to disseminating messages to previously unreached audiences.

Leveraging his extensive communication expertise, Reddy navigates the energy conservation landscape by spearheading impactful campaigns, offering mentorship, and initiating environmental endeavors. As a mentor to regional designated agencies of Southern States, he guides media-related activities, promoting eco-friendly measures through energy efficiency programs and coordinating conferences at various levels.