Aulerth unveils 1st boutique store in Hyd

Hyderabad: Aulerth, a luxury crafted jewellery brand opened its first store in the city. The jewellery is created in collaboration with India’s top couturiers - Ekaya Banaras, Suneet Varma, JJ Valaya, Shivan and Narresh, and Tribe Amrapali. The brand announced ‘Aulerth Loop’, a rental programme that allows a 50 per cent credit exchange policy for purchased jewelry.

After Delhi and Bengaluru, the brand has opened its first boutique store in Hyderabad at Banjara Hills. “We have been receiving a growing interest online from clients in Hyderabad, also including NRIs who visit each year. Hyderabad has a rich tradition and strong fascination for jewellery. Based on our early experience, we saw the potential for the client base there to develop a strong connection with our couture-inspired design philosophy,” Founder of Aulerth Vivek said.

He further said that, “Each store will be a physical installation space showcasing portrayal of three key dimensions behind the Aulerth philosophy - The duality between contrasting worlds (couture-inspired vs consciously made; high on design vs intelligently mindful), the feminine nurturing energy that embodies Aulerth, with an optimistic view on the future, and the transcendence of the Aulerth movement beyond geography, and culture towards its belonging to one planet, one thought.”