Apple Launches ‘Shop with a Specialist over Video’ in India Ahead of iPhone 17 Launch

Apple has introduced its ‘Shop with a Specialist over Video’ feature in India, offering customers a new, interactive way to explore and purchase Apple products through a live, one-way video call—just in time ahead of the highly anticipated iPhone 17 launch.

India becomes only the second country globally to get access to this personalized shopping service, marking a major push by Apple to strengthen its online retail experience in one of its fastest-growing markets.

🛍️ What is ‘Shop with a Specialist over Video’?

Available through the Apple Store online, the new service lets users connect with a trained Apple Specialist via a secure video call (Specialist on video, customer on audio). During the call, customers can:

• Explore latest Apple devices, including the iPhone 16 lineup
• Get expert guidance on features, pricing, and compatibility
• Learn about trade-in offers, financing plans, and accessories
• Receive customized product recommendations

The feature is designed to replicate the in-store experience virtually, making it easy for customers across metro cities and smaller towns alike to access Apple’s premium support.

🕙 Availability & Language Support

• Timings: Monday to Friday, from 10 AM to 7 PM IST
• Language: Currently available in English
• Platform Compatibility: Works seamlessly on iOS and non-iOS devices

📲 iPhone 16 Series: What You Can Explore with a Specialist

Customers can also use the video service to explore Apple’s iPhone 16 Pro and iPhone 16 Pro Max, featuring:

• Apple Intelligence integration
• Larger display sizes and ultra-thin bezels
• Pro-grade cameras with advanced creative tools
• A18 Pro chipset for peak performance and gaming
• Titanium build for durability and sleek design
• Record-breaking battery life, especially on the 16 Pro Max

🗣️ Apple’s Official Statement

“India is a vibrant and dynamic market, and we’re thrilled to deepen our connection with customers here,” said Karen Rasmussen, Head of Retail Online at Apple. “Whether in a metro or a small town, we’re making it easier than ever to access the incredible products and support Apple is known for.”

This move follows the launch of the Apple Store app earlier this year, which further streamlined browsing, shopping, and customer support for Indian users.