TechnoSport opens store in Vijayawada

TechnoSport, India’s fastest-growing activewear brands, has opened its first exclusive brand outlet (EBO) in Andhra Pradesh, bringing its high-performance, tech-enabled apparel to Vijayawada’s energetic and fitness-driven community.

With this launch, TechnoSport takes a major leap toward its target of 50 EBOs by the end of 2025, marking its 14th store nationwide and a significant milestone in its South India growth strategy. Located in the heart of Vijayawada and spread across 1,800 sq. ft., the new store is a response to the city’s vibrant sports culture and growing community of active lifestyle seekers. Known for its legacy in producing national-level athletes in sports like badminton, athletics, and rowing,

The company said in a release on Sunday that Vijayawada provides an ideal platform for TechnoSport to connect with a fitness-forward audience looking for quality, innovation, and technologically advanced, high-performance activewear designed for India’s demanding climate and fast-growing fitness culture.

To celebrate the opening, TechnoSport hosted ‘High 5 TechnoSport’, a community-focused fitness fest in collaboration with the 5K Marathon & Cycling Events, organised by Vijayawada Runners Society, Amaravati Bicycle Club, and Capital Cycle Club. The lively marathon and cyclothon event started and finished at the new store, attracting more than 250 local participants. The day began with T-shirt distribution and an energetic Zumba warm-up, culminating in a vibrant ribbon- cutting ceremony at the new store.