Swiggy bets big on 99 Store in Tirupati
Swiggy is betting big on its 99 Store in Tirupati, aiming to expand affordable grocery and daily essentials delivery while strengthening its presence in tier-2 cities.
Swiggy bets big on 99 Store in Tirupati
Swiggy Limited (NSE: SWIGGY / BSE: 544285), India’s leading on-demand convenience platform, today shared that it is betting big on the 99 Store offering in Tirupati.
The company also shared that it has been witnessing an overwhelming response from customers for this new offering launched in July, that introduced a wide range of dishes at a flat price of ₹99 with free delivery via the Eco Saver mode. Tailored for value-conscious consumers and Gen-Z users, the offering is already transforming how Tirupati eats every day.
Known for its love for Pulihora, Andhra Thali, Bisi Bele Bath, amongst others, Tirupati has welcomed the 99 Store with enthusiasm. Tirupati has welcomed the 99 Store Swiggy has worked closely with local restaurant partners to curate a menu that balances affordability with authenticity. Since its launch, the 99 Store has witnessed high traction in Tirupati, with Biryani emerging as the local favourite. These dishes reflect the city’s preference for quick, flavour-packed meals that are budget-friendly and filling.
Speaking on the 99 Store offering in Tirupati, Sidharth Bhaskoo, Chief Business Officer, Swiggy, said the 99 Store is not just a new offering, it’s a commitment. A commitment to make good food affordable and readily accessible, across our wide range of users, including the younger customers.
