Naidu for promoting Swayam brand of DWCRA groups a la Amul

Amaravati: Andhra Pradesh has decided to promote Swayam brand created by DWCRA groups on the lines of Amul.

At the two-day 6th Collectors' Confrerence, where he spoke on various issues, Chief Minister N Chandrababu Naidu directed the officials to promote Swayam brand aggressively so as to increase the revenue being earned by the women members of the groups.

The Chief Minister said that the government is helping in branding the products made by self-help groups women of DWCRA and MEPMA under the name Swayam and came forward to unveil the logo on the occasion of International Women’s Day. These products should be marketed through a cooperative system similar to Amul. Amul operates with the participation of dairy farmers, while Swayam will have the participation of DWCRA women.

He said the DWCRA products must meet global standards to reach international markets.

Traceability and certification should also be ensured. With 28 districts, we should create 28 brands and encourage competition. Quality standards are the most crucial factor in establishing the Swayam brand,” he added.

The Chief Minister said district-level RTGS centers should be established to analyze the performance of government employees.