Ministry of Power, BEE to host key meet on energy efficiency to benefit MSMEs

In a major move to boost industrial competitiveness, generate employment, economic sustainability, and advance India’s climate goals, the Union Ministry of Power, through the Bureau of Energy Efficiency (BEE), is set to launch a first-of-its-kind scheme—ADEETIE (Assistance in Deploying Energy Efficient Technologies in Industries & Establishments)—focused on accelerating the adoption of cutting-edge energy-efficient technologies across the MSME sector..

The National Roll-Out Ceremony of ADEETIE will be held on July 15 at Panipat in Haryana. It is being hailed as a watershed moment in India’s energy efficiency and climate change journey. The event will be graced by Union Minister for Power and Housing & Urban Affairs Manohar Lal Khattar along with senior dignitaries from the Ministry of Power and Government of Haryana.

Senior officials from the Ministry of Power, heads of State Designated Agencies (SDAs) from across India, including Andhra Pradesh State Energy Conservation Mission (APSECM), industry leaders, MSME stakeholders, and financial institutions will participate in the national program.

According to BEE Media Advisor for South India A. Chandra Sekhara Reddy, ADEETIE is a visionary initiative that aims to mainstream global energy-efficient technologies into India’s vast and diverse MSME landscape. The scheme provides technical handholding, interest subvention on loans, and policy support, enabling industries to lower energy costs, enhance productivity, and strengthen their role in India’s clean energy transition.

The Panipat event will also feature inauguration of the dedicated ADEETIE web portal: adeetie.beeindia.gov.in, release of the ADEETIE scheme bBrochure, felicitation of MSME units that have taken early strides in adopting energy efficiency technologies and signing of MoUs between BEE and major MSME industrial associations to scale up implementation across clusters.