Instamart slogan on 10-minute delivery turns big hit in Tirupati

Tirupati

Since its launch in Tirupati in September 2024, Instamart — India’s pioneering quick commerce platform, has quickly become the go-to destination for both daily essentials and a fast-growing range of non-grocery categories. From dairy to toys and electronics, the temple city is embracing the speed, variety, and ease of 10-minute delivery in its everyday routines and rituals.

At the heart of Tirupati’s quick commerce journey is a fascinating blend of tradition and modern convenience. Over the past six months, the city’s shopping carts have reflected this duality—anchored in local staples yet increasingly diverse in category mix.

A release by Instamart stated that Tirupati’s consumption story is evolving. Toys have seen an extraordinary 141% growth, and beauty and grooming products are up 94%, signalling a shift towards lifestyle and indulgence categories. Electronics and appliances have surged 89%, makeup has grown 37%, and even pet supplies have risen by 42%. However, there’s a noticeable shift in ordering habits, with morning orders jumping by 97%, mirroring the city’s early devotional routines.

In his comments, Hari Kumar G, Chief Business Officer, Instamart said: "Tirupathi has taught us something beautiful about serving a community with deep spiritual roots and modern aspirations. When Heritage Happy Full Cream Milk consistently trends alongside dramatic growth in toys and beauty products, it shows us that families here have embraced Instamart for their needs, beyond groceries."