Instamart sales surge in Nellore

Nellore: Since establishing its presence in the coastal city of Nellore last year, Instamart - India's pioneering quick commerce platform has revolutionised how residents shop for everything from daily dairy needs to premium lifestyle products. The city has embraced the convenience of ultra-fast delivery, creating fascinating shopping patterns that blend traditional Andhra preferences with modern lifestyle aspirations.

Nellore's quick commerce story is defined by remarkable category diversification and shifting consumption habits. according to company officials. The dairy category, led by Full Cream Milk, has emerged as the city's most ordered product; however, the real story lies in the surge of non-grocery categories. Pet supplies have skyrocketed by an extraordinary 522 per cent followed by toys at 421 per cent, electronics and appliances at 283 per cent and beauty and grooming products at 323 per cent. Even makeup has seen substantial growth at 143 per cent, signaling a city that's rapidly expanding its shopping horizons beyond essentials.

Hari Kumar G, Chief Business Officer, Instamart, said “Nellore has been a great example of how a traditional coastal city can move fast in adopting modern convenience. When dairy remains a steady favorite even as pet supplies and beauty products surge, it tells us Instamart is becoming more than just a place for essentials."