Instamart records big growth in lifestyle, season categories in Vizag

Since its launch in Visakhapatnam in 2022, India’s pioneering quick commerce platform, Instamart, has witnessed strong growth in the city, delivering a wide range of products from local produce to premium offerings, the company said on Thursday.

While traditional groceries remain at the heart of daily orders, the platform is witnessing a remarkable growth across lifestyle and seasonal categories, with ice creams and Indian sweets growing by 112% over the past year, reflecting the city’s growing comfort with on-demand ordering, all at the tap of a button.

Instamart Chief Business Officer Hari Kumar G said "Visakhapatnam represents the perfect example of how quick commerce can cater to a city's unique cultural and lifestyle needs. From delivering local products like Visakha curd, to regional specialities like tender coconut and spiced buttermilk, we are seeing consumers embrace the convenience of having their traditional favourites delivered in just 10 minutes. The 112% growth in ice cream and Indian sweets, coupled with increased late-night ordering during monsoons, shows that Vizag residents trust us not just for emergencies but as an integral part of their daily lives and celebrations."

He said at the heart of Vizag's rapid adoption of quick commerce lies its distinctive coastal culture, a perfect blend of traditional Telugu preferences, a maritime lifestyle, and modern-day convenience. In the last six months, Dairy emerged as the top-most ordered category in the city, led by curd, full cream and toned milk, and paneer.