Diageo India Inaugurates Driver Sensitisation Tab Lab at RTO Vijayawada, Andhra Pradesh

Vijayawada: Diageo India (United Spirits Limited), in partnership with BharatCares and the Transport Department, Andhra Pradesh has inaugurated a new Driver Sensitisation Tab Lab at the Regional Transport Office (RTO) here under its ‘Wrong Side of the Road’ (WSOTR) initiative.

The inaugural meeting was presided over by Meera Prasad, Deputy Transport Commissioner (Road Safety). The launch marked a significant milestone in Diageo India’s mission to promote road safety and responsible consumption. With this launch, WSOTR centres are now present across 4 RTOs in the state.

Aligned with Diageo India’s ‘Spirit of Progress’ ESG action plan, Wrong Side of the Road (WSOTR) is an education-led, behavioural change initiative that leverages digital tools to address drink driving. Delivered through immersive, tech-enabled modules, WSOTR engages drivers with real-life scenario simulations to highlight the consequences of unsafe driving. At the Tab Labs, a mandatory 45-minute module for all new driving license applicants features interactive video content and behavioural assessments designed to promote safe driving habits. By simulating real-life scenarios, the program emphasizes the importance of safety, making a tangible impact on driver behaviour and road safety. The new Tab Lab in Vijayawada is part of a growing network of 84 Labs across the country, reinforcing a nationwide commitment to road safety.

Speaking on the occasion, Meera Prasad said: “Road safety is a critical priority for the Government of Andhra Pradesh, and we remain committed to reducing accidents through sustained awareness and behavioural-change initiatives. The Driver Sensitisation Tab Lab inaugurated at RTO Vijayawada will strengthen our efforts by equipping new drivers with practical, simulation-based learning. We appreciate Diageo India and BharatCares for their partnership in advancing responsible driving and helping build safer roads for all.”