BSH Home Appliances Expands Footprint In Vizag

Visakhapatnam: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, has said that it is committed to elevate the premium home appliance experience in Visakhapatnam through close collaboration with strategic partners.

With upscale residential developments such as Oxygen Towers, Monark Windview and Flora Hill Side, as well as a growing number of sea-facing villas, Visakhapatnam is fast emerging as a hotspot for high-end real estate. This transformation presents a unique opportunity for BSH to serve an increasingly discerning consumer base seeking premium, design-led, technologically advanced appliance solutions that elevates their lifestyle.

As part of its strategy to capture India’s fast-growing premium home segment, Siemens—under the aegis of BSH Home Appliances—recently convened a high-impact knowledge exchange in Visakhapatnam, engaging over 70 leading architects and interior designers from across coastal Andhra Pradesh, including Vizag, Rajahmundry, and Kakinada.

Organised in collaboration with the Indian Institute of Architects (IIA), Vizag Chapter, the event was a strategic move to strengthen the brand’s foothold in a market witnessing a sharp rise in luxury real estate and demand for modular, design-forward kitchens.

Commenting on the occasion Pinaki Gupta, Head, Brand Marketing said: “At BSH, we believe that great design and intelligent technology can elevate everyday living. In a city like Visakhapatnam—where we see a sharp rise in premium housing, growing design consciousness, and a consumer base that values quality and innovation—there’s a tremendous opportunity to lead the next wave of kitchen transformation with Siemens product range. Our built-in Siemens appliances are tailored for homeowners who seek seamless design, smart functionality, and global standards in their living spaces.”