Franklin Templeton’s campaign to boost women’s participation in MFs

New Delhi: In a bid to deepen financial inclusion and expand women’s participation in capital markets, mutual fund investment company Franklin Templeton India on Thursday said it has launched a nationwide investor education campaign for creating awareness about mutual funds among women.

The initiative highlights the growing recognition that financial literacy, particularly among women, is key to the country’s long-term socio-economic progress.

“Financial literacy among women is fundamental to India’s long-term socio-economic progress. While urban centres have made meaningful advances, lakhs of women across Bharat, especially in Tier-2 and Tier-3 regions, remain underserved in terms of access to financial knowledge and tools,” Avinash Satwalekar, President, Franklin Templeton India, said here.

Drawing from personal interactions during visits to 17 smaller towns across southern and western India, Satwalekar noted that many women were not even aware of mutual funds as an investment avenue.

“Through this initiative, we are engaging with women from diverse walks of life, and empowering them with the knowledge and confidence to save, invest and adopt digital finance,” he added.

Marking Franklin Templeton’s 30 years in India, the 30-day outreach journey commenced from Kanyakumari, the southernmost tip of the country, and will traverse 21 cities.