CrossTower, Bitbns roll out crypto e-gift cards

Mumbai: CrossTower, a trading platform and digital asset investment firm, has introduced an e-Gift card feature that allows its users to send and gift cryptocurrencies of their choice, to friends and families. Indian users can create a personalised gift card by adding their preferred cryptocurrency from its wallet, to generate a unique card ready for sharing. This first-of-its-kind cryptocurrency gift card can range from Rs100 to Rs10,000 and will be available in the form of voucher that can be shared through email, social media channels or by sharing the link directly.

Registered users who are KYC-verified can simply go to the 'giftcryptocurrency' feature and choose their preferred amount and crypto token to create the e-Gift card voucher easily. They can either use the cryptocurrency already available in their wallets or buy the preferred cryptocurrency on the platform to create the gift voucher. While the users receiving the e-Gift card can redeem it at the firm's India app by sharing the voucher link in the 'redeem'section, after registering with the platform. Then the cryptocurrency will be automatically updated in their wallet.

Vikas Ahuja, CEO, CrossTower India, said: "The traditional gifting options have slowly declined. And with cryptocurrencies gaining ground, people are now more open to buying, spending and gifting them. Among them, Bitcoin is one of the most coveted cryptocurrencies in the world, including India. Hence,using this feature, our platform's users will be able to gift their loved ones Bitcoin, securely and seamlessly."

The gift card market has taken off in India over the past couple ofyears. As electronic gift cards are an excellent way of giving presents, their use has accelerated even further during the pandemic. With the platform, Indian users can seamlessly gift crypto on occasions such as Diwali, Dhanteras, Christmas, New Year and even during birthdays and anniversaries without having to pay exchange fee for both – gifting and receiving cryptocurrencies. To further add to the Diwali celebration ahead, parallelly, the platform will be running a contest on its social media platforms and will be giving top10 lucky winners 500 worth bitcoin gift vouchers.

The platform which has launched recently in India, is a global thought leader and a participant of the Internet and Mobile Association of India(IAMAI), Blockchain and Crypto Assets Council (BACC), Global DigitalAsset and Currency Association (Global-DCA) and the Digital AssetRegulatory Legal Alliance (DARLA). Through these organisations, the platform facilitates policy that will enhance the development and innovation of finance while emphasising the protection and safety of customers assets.

Bitbns, another cryptocurrency exchange in India, has launched an exclusive crypto gift card. These gift cards will be available in multiple cryptocurrency options like Bitcoin, Ethereum and many more. Starting on November 4, anyone can avail the benefits of the crypto gift cards irrespective of whether they invest or trade-in cryptocurrency or not. The process of acquiring the crypto gift cardis simple; users can register on the Bitbns portal and add sufficient balance to their wallets. Then you can select the cryptocurrency likeBitcoin, Ethereum etc., and the denomination for which one wants the gift card to be generated. The money will get deducted from the user'swallet, and a virtual card is ready to gift.

Gaurav Dahake, Co-founder and CEO, Bitbns, said:"Deepavali is the festival of lights, an occasion to celebrate and welcome prosperity, health, wealth, knowledge and well-being. Gifts are a sheer token ofthis love and bond shared between loved ones. This Diwali, we wanted to create something special for our customers to help loved ones achieve their financial goals and grow wealth. We are delighted to be a part of this wonderful tradition and hope to deliver smiles across our customers' faces.