Jubliant FoodWorks launches first Popeyes outlet in Hyderabad

Hyderabad: Jubliant FoodWorks, a foodservice company, has launched Popeyes, a US-based fried chicken food store, in Hyderabad. Popeyes has firmly positioned itself as a global phenomenon, enchanting palates and earning loyal followers across the world.

The brand's debut in India began with the launch of its restaurant in Bengaluru, and was quickly followed by a spread in Chennai, Manipal, and Coimbatore. The brand's advent in Hyderabad signals yet another significant achievement, highlighting its rapidly growing appeal and fandom among fried chicken aficionados throughout the southern Indian territories.

“We are overjoyed to bring Popeyes to the energetic heart of Hyderabad, fifth city for the brand in South India", said Sameer Khetarpal, CEO and MD, Jubilant FoodWorks. "Citizens of Hyderabad can now enjoy the bold Cajun flavours of fried chicken, burger (sandwich) in a brioche bun and french fries at the first store in Asian Satyam Mall. Seeing the lines outside the restaurant, we are humbled by the response that we are getting, motivating us to launch more restaurants in the city in this year.”

Since its establishment in 1972, Popeyes has global audiences with its authentic New Orleans-style culinary masterpieces, featuring the renowned fried chicken and signature chicken sandwiches. Nestled in Satyam Mall, Ameerpet, the inaugural Popeyes outlet in Hyderabad is primed to swing its doors open on July 12, inviting patrons to immerse themselves in the tantalizing allure of Cajun-infused cuisine.

The meteoric success of Popeyes is attributed to its meticulous hand breading, battering, and marinating of locally procured fresh chicken for a full 12 hours in distinctive Cajun seasonings – a classic fusion of cayenne pepper, garlic, onion, black and white pepper, and celery, guaranteeing a truly memorable gastronomic adventure with each bite.

Gaurav Pande, Executive Vice President and Head of Business, Popeyes India, said:“We are extremely happy to see how our iconic Louisiana-style fried chicken and signature Cajun flavours have struck a chord with the Indian audience. Our chicken, freshly sourced, freshly prepared and marinated over 12 hours, showcases our dedication to providing our customers with dishes that are flavourful to the very last bite. We are eagerly looking forward to serving our guests in Hyderabad and creating a memorable experience and loyalty for Popeyes that exists worldwide."

The Popeyes India menu showcases the globally acclaimed chicken sandwich, along with a plethora of fried chicken selections that are freshly obtained, antibiotic-free, and devoid of any added MSG.

To complete the gastronomic ensemble, the menu also offers balanced meal choices like rice bowls and wraps, including vegetarian options, ensuring a holistic Popeyes dining experience for all patrons. The brand has set a benchmark for its consumers with its iconic hot and messy range, which is its signature fried chicken coated in flavourful sauces with smoky pepper and sweet chilli flavours. This unique offering continues to be a delightful choice for all the Indian guests.

Popeyes has gained a reputation for its bustling queues and palpable anticipation during the unveiling of new outlets. The brand's unwavering dedication to quality, innovation, and audacious flavors has cultivated a devout fan base, who eagerly anticipate each fresh Popeyes location. As Hyderabad embraces Popeyes, it is predicted that the city's food lovers will join the ranks of these devoted fans, ready to savour the brand's distinct flavours and culinary prowess.

Popeyes has made its menu available at fingertips with its dedicated app (for Android and iOS) and mobile website (www.popeyes.in), facilitating home-based gastronomic indulgence. Jubilant FoodWorks Limited has established its own delivery fleet, fully equipped with e-bikes to ensure a seamless, zero-emission delivery of the Popeyes experience.

Jubilant FoodWorks Limited is India’s largest foodservice company and is part of the Jubilant Bhartia Group. Incorporated in 1995, the Company holds the exclusive master franchise rights from Domino’s Pizza Inc. to develop and operate the Domino’s Pizza brand in India, Sri Lanka, Bangladesh and Nepal. In India, it has a strong and extensive network of 1,816 Domino’s restaurants across 393 cities. In Sri Lanka and Bangladesh, the Company operates through its wholly owned subsidiaries which currently has 48 and 17 restaurants respectively. Jubilant FoodWorks also has exclusive rights to develop and operate Dunkin’ restaurants in India and Popeyes restaurants in India, Bangladesh, Nepal and Bhutan. The Company currently operates 21 Dunkin’ restaurants across six Indian cities and 13 Popeyes restaurants in two cities.

In 2019, Jubilant FoodWorks launched its first owned-restaurant brand ‘Hong’s Kitchen’ in the Chinese cuisine segment which now has 13 restaurants across three cities.