Visaka opens ATUM Life store at Secunderabad

Hyderabad Eco-friendly building materials company Visaka, opened its new sustainable experience centre, ATUM Life, on SP Road, Secunderabad on Friday.

From FMCG to electronics, fashion to automobiles, ATUM Life store offers certified sustainable products keeping the needs and desires of its customers in mind. It provides a platform for startup's, among others – who are keen on working to develop sustainable products to sell through ATUM Life, the company said in a statement.

Vamsi Gaddam, Joint Managing Director of Visaka Industries, said: "Visaka understands how non-eco-friendly materials have a significant impact on the environment, and we are actively working towards a more sustainable future with each new venture. We believe that it is important to showcase and introduce sustainable products the right way – easy to adapt and affordable. ATUM Life offers a range of products through an actual physical display to create, introduce, and facilitate a sustainable lifestyle. Our in-house experts will evaluate the viability of each product in the hub. Every product must pass our sustainability tests and be environment friendly. Products that are significantly eco-friendly and contribute to sustainable living will be featured in the sustainable experience centre. ATUM Life is a veritable treasure trove of all things sustainable!" He further added that "ATUM Life combines futuristic technology and sustainable/recycled products for every individual. It aims to collaborate with like-minded supply-chain down to the consumer bringing all-things-sustainable under one roof".

ATUM Life's vision is to "create a better world by adopting sustainable and renewable living practices; to be a facilitator developing innovative methods to ease the transition to build a sustainable lifestyle". The company's expansion plans include opening ATUM Life stores across all major metro cities by the end of the year, the projects are already making headway. ATUM Life is built and designed entirely with the own sustainable manufacturing products. The power is generated by ATUM Roof, the world's first completely integrated, seamless solar roof, while Vnext, an eco-friendly alternative to plywood and gypsum, is used in the interior design.