Two years after making entry in Hyderabad, IKEA all set to open its store in Mumbai
Mumbai IKEA's flagship store in Mumbai, which is the size of 10 football fields, will be launched in Navi Mumbai on December 18. The Swedish furniture retailer also plans to have two city-centre stores in Mumbai in 2021.
Two years after it made its India entry through Hyderabad, the world's biggest furniture retailer IKEA is coming to Mumbai later this week. The Swedish company, known for its minimalist Scandinavian design and budget prices, will launch its store in Navi Mumbai on December 18.
Per Hornell, Market and Expansion Manager, IKEA India, says the company has big designs on India's financial capital—its Navi Mumbai store is the size of 10 football fields and the company plans to have two smaller city-centre stores in 2021. It wants to give its customers more than the famed BILLY bookcases, it wants to offer them home solutions, he says.
Globally, IKEA has decided that India is a priority market. There is a big potential in India when it comes to peoples' passion for the home, high density and a fairly large young population.