Tupperware opens 4 more stores in India

Hyderabad: TUPPERWARE India, a kitchenware company, has launched four more stores in Hyderabad, Kolkata, Chennai and Thane on its silver jubilee celebrations. The company has grown its retail channel to 91 stores across 56 cities.

The newly launched Tupperware stores will showcase the modern range of kitchenware solutions across the utility cycle of prepping, cooking, serving and storage. The company has stores across three key formats in premium, compact and kiosk, which allow the flexibility and room for customisation based on the requirements.

"Tupperware offers products that are experiential in nature. While our consumers trust us completely for the quality, they wish to touch and feel the product and review a diverse range of magical product categories, so they understand the functionality better and embrace its innovative design that exudes a sense of joy.

This can best be done in a brick-and-mortar medium of retail sales and we are complimenting this experience with digital assistance and enhancements," said Deepak Chhabra, Managing Director, Tupperware India.