Telugu OTT app ‘aha’ now on Tata Play Binge
Co-owned by My Home Group and Allu Aravind, the app has more than 750 films and 40 original shows
Hyderabad: aha, a Telugu-based OTT app on Thursday announced its partnership with OTT aggregation platform Tata Play Binge. With this collaboration, aha will now join 24 other OTT apps on Tata Play Binge including, Disney+, Hotstar, ZEE5, MX Player, SonyLIV, and many more.
Co-owned by My Home Group and Allu Aravind (Geetha Arts), aha has presence in over 190 countries worldwide. aha offers a range of original content including, more than 750 films and 40 original shows across theatrical releases, talk shows, and reality shows.
Speaking at the launch of the partnership C K Rakesh, Head- SVOD and Business Strategy, aha said, “This collaboration with Tata Play Binge brings together two leading platforms in the Indian OTT space. This is an opportunity to showcase the rich cultural heritage of Telugu content to a wider audience. With Tata Play Binge's aggregation of popular OTT apps, aha's engaging and authentic Telugu content will now be accessible to even more viewers, further strengthening our commitment to providing unparalleled entertainment to our audiences.”
aha boasts of a line-up of hit shows such as Telugu Indian Idol, Das ka Dhamki, Unstoppable Season 2 with NBK, Vinaro Bhagyamu Vishnu Katha, Masooda, Ori Devuda, DJ Tillu, Bheemla Nayaak, Color Photo and more, offering a diverse range of engaging content for Telugu audiences.
“We welcome our partner, aha, to the Tata Play Binge family. As the largest and most popular Telugu content OTT app, aha is the perfect fit for Binge, giving our subscribers a rich choice of movies and originals in Telugu and adding to an ever-growing catalogue from 25 partners,” said Pallavi Puri, Chief Commercial and Content Officer, Tata Play.
