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Freedom among top 5 cooking oil choices

Ipsos Urban Consumer Sentiment Survey 2020 rates the Hyderabad-based brand

Freedom among top 5 cooking oil choices
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Hyderabad: Freedom Healthy Cooking Oils, a leading brand of edible oil, has been recognised among the urban Indian consumers' top 5 cooking oil choices in the Ipsos Urban Consumer Sentiment Survey 2020.

This highlights the consumer's preference for the brand through an independent third-party survey, as they appreciate the quality, consistency and trustworthiness of Freedom edible oil brand, in-spite of its presence in selected geographies across India.

The survey was conducted to understand the change in consumer perception towards brands amid Covid crisis. The survey carried out over 4,000 respondents from 15 cities, across the country with a list of well-known brands from 51 categories.

The respondents were asked to choose their most preferred brands based on the criteria of price, quality, trustworthiness etc. While the price remained a factor of concern, consumers were willing to pay more for hygienically produced food products that have been consistent with their quality and brand messaging, which are what instilled a sense of trust in the brands.

P Chandra Shekhara Reddy, Vice President, Sales & Marketing, Freedom Healthy Cooking Oils, said "We are delighted to be recognized as most trusted brands in cooking oils & consumer's top choices in edible oil. We thank our customers for their trust, unflinching support and patronage of Freedom brand over the last decade. The pandemic posed a lot of struggles for our industry, but it was of the utmost importance to us that our consumers felt comfortable and assured while purchasing our products".

This recognition is the result of our focus on the consumer's preferences. Our brand has been making strides into consumer's hearts and the past year has been a significant one, despite the hardships, he added.

From encouraging our consumers to cook at home through our campaigns 'Freedom Foodshala', 'Freedom Celebrity Kitchen' and '#ImmunityBeginsintheKitchen', we have tried our best to connect with our customers and be a part of their culinary journey in Covid-19 imposed lockdown, he further said.

"We have recently roped in actors Yash & Radhika, vouching for the health benefits of switching to Freedom Healthy Cooking Oils to feel great. This year has been an ode to our consumers and how much their safety and health mean to us. We wish to continue winning over our consumers through sincerity and dedication towards their health and goodwill," he said.

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