Samsung captures overall India mobile handset market in 2020

New Delhi: Samsung continued to gain strength and led the overall mobile handset market in India in the full year 2020, capturing 19 per cent market share, a new report said on Friday. In the festive quarter (Q4), Xiaomi captured 27 per cent market share and became the top smartphone brand.

Realme, OnePlus and Itel recorded strong growth (year-on-year) when compared to Q4 2019, according to CMR "Mobile Handset Market Review Report".

"For the Indian smartphone industry, the year 2020 was a remarkable story marked by response, recovery and resilience in the face of the persistent pandemic," said Anand Priya Singh, Analyst-Industry Intelligence Group (IIG), CMR.

Xiaomi captured the top spot with 10 per cent (YoY) growth in its smartphone shipments. Redmi 9 and 9A together captured 27 per cent of its overall shipments.

Its sub brand, Poco captured 6 per cent market share in Q4 2020. Poco C3 and M2 models contributed 66 per cent of its overall shipments.