Reliance Retail launches women ethnic wear store
Reliance Retail has announced the launch of Avantra by Trends, an exclusive saree and ethnic wear concept store designed exclusively for women.
Bengaluru: Reliance Retail has announced the launch of Avantra by Trends, an exclusive saree and ethnic wear concept store designed exclusively for women.
The flagship store opened here spans across 9,500 square feet, a company release said. Avantra by Trends' is a novel concept designed exclusively for the contemporary Indian woman in the age group of 25-40 years, who values tradition, culture and heritage and celebrates everything that's Indian and Ethnic, it said.
Avantra by Trends currently works with 80-plus weavers, designers, artisans, master craftsmen and manufacturers including 10 award winning artisans/Master craftsmen across the country covering 25-plus saree craft clusters and 11 States.
Avantra by Trends is being positioned as the first pan-India brand that will build presence in Metros, Tier-1, Tier-2 & Tier-3 markets with a plan to launch around 30 stores by the end of the current financial year across southern states before expanding into other states, the statement added.
